Problem

The partner, a leading grocery omnichannel retailer from CIS, needed to expand into the GCC market, adapt to local preferences, and build local leadership.

Actions Taken

Partner acquired a stake in FJX's fully operational and licensed UAE entities, serving as the operational core in the UAE for GCC expansion. JV operationally led by FJX’s dedicated team, starting with pilot stores in Dubai and Abu Dhabi to adjust CVP before scaling. Expanded store network within the UAE, piloted the format in KSA, and developed in-store services to enhance the customer journey.

Results

Launched 3 to 5 pilot stores with a modern customer experience. Built a base for online business and connected offline and online seamlessly. Expanded store network and piloted new formats, enhancing profitability and integrating ecosystem components.