Problem

The partner, Babor, a globally renowned skincare brand, faced entry barriers in the GCC markets.

Actions Taken

Navigated diverse partnerships across various nations, considering each country has its own distribution leader. Addressed challenges faced by local retailers or distributors in accessing certain brands. Built a platform offering a unified window for both brands and distributors to develop the beauty business in GCC markets.

Results

Provided a single entry point for mid-size beauty brands into GCC markets. Enabled a unified platform for distribution leaders to access brands. Facilitated business development and growth in GCC countries.