Problem

The client, a German genetic testing company, needed to find a local partner in the UAE market to launch a commercial partnership and bypass licensing requirements.

Actions Taken

Conducted an analysis of genetic testing markets, regulatory environment, and competition in the UAE and KSA to identify the most suitable country for launch. Identified a short list of potential partner labs and acquisition targets in the selected country. Prepared a white paper, connected the client with potential partner labs, and supported the client in negotiations to facilitate market launch.

Results

Identified the target market for launch. Determined potential partners and developed a comprehensive pitch plan. Successfully supported negotiations and market entry.