Problem

The client, a CIS IT company, was unsure which market to start in and how to overcome local regulatory, commercial, and cultural limitations for launching a search engine and other digital tools in the MENA region.

Actions Taken

Conducted analysis of search engine markets, regulatory environment, competition, and user behavior across the MENA region to identify the most suitable country for launch. Identified key stakeholders and decision-makers in the selected country, assessed their needs, and developed the client's value proposition. Prepared a white paper, connected the client with stakeholders in government and business, and supported the client in negotiations to facilitate market launch.

Results

Identified the target market for launch. Determined stakeholder needs and developed a comprehensive value proposition. Successfully supported negotiations and market entry.